Operator Context
Operator: Mapped Operator FML
Club Tenant: auto-mapped via invite/login context
FX Terminal For Brands
Brand Studio On The Club Commercial OS
Operate campaigns, sponsorships, and approvals inside one governed brand workspace.
Brand Studio is not a separate marketing dashboard. It is the brand-facing workspace inside FX Terminal where operators, agents, clubs, sponsors, and partners collaborate on live commercial moments with clear governance, shared objects, and measurable ROI.
Shared platform
Club + Brand + Agents
Core objects
Campaigns • Segments • Moments
Control model
Governed approvals
Operating signal
ROAS 1.81 • LTV ROAS 2.21
Run Brand Operations On One Shared System
One operating surface: campaign teams, partnership teams, and club counterparts work from the same governed commercial state.
One object model: campaigns, sponsorship packages, inventory, offers, moments, and outcomes move through one workflow.
One permission model: the club stays in control while brands get the scoped visibility needed to collaborate and activate.
Humans And Agents In Brand Studio
Standard agents: moment monitoring, campaign optimization, sponsor yield, ROI evaluation, and executive review.
Human role: operators approve, redirect, and govern actions instead of being replaced by them.
Live workflow: recommendations, approvals, blocked actions, and outcomes all stay visible in one brand workspace.
Brand Command Center
Maximize ROI with emotional and LTV weighted targeting.
Live Spend
₹98400
Revenue Attributed
₹1,78,350
ROAS
1.81
LTV-Weighted ROAS
2.21
Active Match Triggers
4
Emotion Spike Index
68
Revenue Trend (Spend vs Revenue vs LTV Uplift)
Brand Activity Signals
Budget Velocity
Creative Lift
Moment Heat
Channel Distribution
410Ops Activity
Meta56%
DSP34%
In-App10%
Top Allocations
| Channel | Campaign | Segment | Moment | Budget | ROAS |
|---|---|---|---|---|---|
| meta | camp_1 | seg_hardcore | team_success | 30000 | 1.93 |
| meta | camp_1 | seg_hardcore | team_success | 30000 | 2.06 |
| dsp | camp_1 | seg_hardcore | team_success | 30000 | 1.68 |
| dsp | camp_1 | seg_hardcore | team_success | 8400 | 1.58 |